Nail the interview with the big online advertising company to become their newest account manager or with the small startup to become their ad ops guru. With your new-found knowledge of the publisher-side of online advertising, you’ll leave them no choice but to hire you. We’ll tailor our one-on-one consultations to fill in your knowledge gaps so you get the most out of our time with us.
STARTER Package – Learn the Basics:
Start from the beginning and get to know your way around the publisher landscape. By the end of this engagement, you’ll know:
- The major players in the advertising ecosystem (advertisers, publishers, and users) and how they interact
- The differences between major publisher-side players: ad networks, ad servers, yield managers, and yield optimizers
- Basic vocabulary like CPM, CPC, and CTR, and the interplay between them
- Standard ad sizes you should have memorized and what they look like
- Different types of ads (text, image, video, etc.) and when to use each
GET STARTED
BEGINNER Trafficker Package – Learn to Traffick Ads:
Learn the basics for how to get ads up on a site. By the end of this engagement, you’ll know:
- Vocabulary of trafficking ads including ad units, ad tags, and above-the-fold, and when to use them
- Start-to-finish steps to get ads live on a website including creating ads and inserting ad tags into a site’s HTML
- How to stylize ads so they seamlessly integrate with a website
GET STARTED
ADVANCED Trafficker Package – Learn to Use an Ad Server:
Learn how to work with multiple ad networks at the same time. By the end of this engagement, you’ll know:
- Vocabulary of ad servers including insertion orders, line items, and creatives, and when to use them
- Start-to-finish steps to get ads live on a website using an ad server
- Setting up priorities within an ad server so you can control which ad shows up when and where
- Using granular reporting data to draw business insights